Marketing and Corporate Business
Training aims
The “Marketing” specialty offers training aimed at enabling students to integrate in the future into the sectors of market analysis, communication, negotiation and customer relationship management. Adapted to new professional challenges, the training gives an important place to new technologies, in particular to digital communication.
In addition, this training offers an opening to international cultures in order to better analyze consumer preferences by using qualitative and also quantitative analysis tools.
Master of Science (MSC) program
This program is positioned at bac+4. The year is divided into two course periods and an internship period validated by an internship report.
MBA program (bac+5)
The MBA year is divided into two course periods and an internship period. After developing his expertise, the student can deepen his training in DBA.