Marketing and Corporate Business
Training aims
The “Marketing” specialty offers training aimed at enabling students to integrate in the future into the sectors of market analysis, communication, negotiation and customer relationship management. Adapted to new professional challenges, the training gives an important place to new technologies, in particular to digital communication.
In addition, this training offers an opening to international cultures in order to better analyze consumer preferences by using qualitative and also quantitative analysis tools.
Bachelor program
In accordance with the French standard, this program offered by the IPLME is established over 3 years. Each year is divided into two course periods and an internship period validated by an internship report which must relate to a professional project already envisaged by the 'student. The teaching, on the one hand, is mainly structured around a common core in economics, social sciences and management; on the other hand, is dedicated to the mastery of new technologies of communication and analysis.